I grew up around cars. My dad had classics in the garage—a 1969 MGB, a 1964 Impala, and at one point a ’69 Mach 1 Mustang—and weekends were often spent walking through car shows. As a kid, most of those cars didn’t interest me much because they looked exactly like they did when they rolled off the factory line. That changed the first time I saw a lowrider. Candy paint, chrome suspension, mirrors everywhere, and murals of Aztec warriors—it was the first time I realized a car could be a canvas for creativity. That moment sparked a lifelong fascination with custom automotive culture.

Around the same time, I discovered car audio. A friend’s brother had a Ford Taurus with two Rockford Fosgate 12s in the trunk, and when the bass dropped for the first time, it completely hooked me. My first real project came soon after when I built a custom interior panel for my ’69 MGB to install a tape deck and speakers. There was no Google, no YouTube tutorials—just a jigsaw, a pencil sketch, and a rough plan. That project set the tone for how I’ve approached building ever since: learn by doing and make something better than what exists.

Today, I bring that same mindset to both my professional and personal work. I’ve spent nearly two decades working as a UX/Product Designer across multiple industries, designing digital products with a strong focus on usability and thoughtful design. That experience directly shapes how I approach automotive products—creating parts that integrate cleanly, function intuitively, and feel like they could have come from the factory. Using modern tools like CAD and 3D printing, I design and produce custom components such as Air Lift controller mounts and interior upgrades that solve real problems for enthusiasts while staying true to the creativity that first drew me to custom cars.

Who is Lowlife Giulia?

Check out some of the Paws work Ive done for clients